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Theory
Theorie
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Wedel, Michel
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6
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8
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1
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ECONIS (ZBW)
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1
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
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2
The buffer effect : the role of color when advertising exposures are brief and blurred
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science
34
(
2015
)
1
,
pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
Saved in:
3
Eye-movement analysis of search effectiveness
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of the American Statistical Association : JASA
103
(
2008
)
482
,
pp. 452-461
Persistent link: https://www.econbiz.de/10003751735
Saved in:
4
Analyst earning forecasts and advertising and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
Saved in:
5
Competitive brand salience
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
Saved in:
6
Meaningful mediation analysis : plausible causal inference and informative communication
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 692-716
Persistent link: https://www.econbiz.de/10011755408
Saved in:
7
When salespeople lose face : differential coping responses to customer-versus manager-evoked shame
Verbeke, Willem J. M. I.
;
Pieters, Rik
;
Zeelenberg, Marcel
-
1999
Persistent link: https://www.econbiz.de/10001433432
Saved in:
8
Consumer evaluation of money as a gift : a two-utility model and an empirical test
Pieters, Rik
;
Robben, Henry S.
- In:
Kyklos : international review for social sciences
52
(
1999
)
2
,
pp. 173-200
Persistent link: https://www.econbiz.de/10001440264
Saved in:
9
Behavioral intentions and the impression and expression of behavior
Pieters, Rik
-
1989
Persistent link: https://www.econbiz.de/10000781616
Saved in:
10
Visual attention during brand choice : the impact of time pressure and task motivation
Pieters, Rik
;
Warlop, Luk
-
1998
Persistent link: https://www.econbiz.de/10000990869
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