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The limited effect of likable ads
Rossiter, John R. - 1993
Persistent link: https://www.econbiz.de/10000870985
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The RAM-conveyor theory of creative strengheners in ads
Rossiter, John R. - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 119-138). 1994
Persistent link: https://www.econbiz.de/10001288176
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Scientific progress in measurement theory?
Rossiter, John R. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 171-179
Persistent link: https://www.econbiz.de/10010187183
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Marketing measurement revolution : the C-OAR-SE method and why it must replace psychometrics : commentary
Rossiter, John R. - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1561-1588
Persistent link: https://www.econbiz.de/10009539452
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Defining the necessary components of creative, effective ads
Rossiter, John R. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 139-144
Persistent link: https://www.econbiz.de/10003808446
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How to use C-OAR-SE to design optimal standard measures
Rossiter, John R. - In: European journal of marketing : EJM 50 (2016) 11, pp. 1924-1941
Persistent link: https://www.econbiz.de/10011641395
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Optimal standard measures for marketing
Rossiter, John R. - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 313-326
Persistent link: https://www.econbiz.de/10011709130
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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10000782620
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Pattern-matching purchase behavior and stochastic brand choice : a low involvement model
Winter, Franz L.; Rossiter, John R. - 1989
Persistent link: https://www.econbiz.de/10000843158
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Emotions and motivations in advertising
Rossiter, John R.; Percy, Larry - 1990
Persistent link: https://www.econbiz.de/10000846738