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Brand synergy effects in multiple brand extensions

Shine, Byung Chul; Park, Jongwon; Wyer, Robert S. - In: Journal of marketing research : JMR 44 (2007) 4, pp. 663-670

Persistent link: https://www.econbiz.de/10003569754

The effects of affect, processing goals and temporal distance on information processing : qualifications on temporal construal theory

Chen, Fangyuan; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 326-332

Persistent link: https://www.econbiz.de/10011374503

Physical proximity increases persuasive effectiveness through visual imagery

Jia, Yanli; Huang, Yunhui; Wyer, Robert S.; Shen, Hao - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 435-447

Persistent link: https://www.econbiz.de/10011789695

Cultural influence on consumer motivations : a dynamic view

Briley, Donnel A. - In: Beyond Hofstede : culture frameworks for global …, (pp. 181-197). 2009

Persistent link: https://www.econbiz.de/10003864777

Television viewing and social reality : effects and underlying processes

Shrum, L. J. - In: Social psychology of consumer behavior, (pp. 251-272). 2009

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The Effects of Linguistic Devices on Consumer Information Processing and Persuasion : A Language Complexity × Processing Mode Framework

Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - 2018

People—be they politicians, marketers, job candidates, product reviewers, bloggers, or romantic interests—often use linguistic devices to persuade others, and there is a sizeable literature that has documented the effects of numerous linguistic devices. However, understanding the...

Persistent link: https://www.econbiz.de/10014114822