Over the vast discourse on corporate identity (CI), several CI models have been proposed – each with their respective elements, theoretical and empirical justifications for incorporating the corporate identity elements. These justifications are at the centre of where various scholars differ in...

This paper attempts to make a conceptual analysis of the factors that trigger the development of generic corporate identity in business organizations. This objective is accomplished through a review of literature domicile with the disciplines of management, business studies and corporate...

The paper examines how the concept of corporate heritage brand management develops, based on a comprehensive review of academic literature on the meaning, components and models of corporate heritage brand management. Specifically, the study unearths the developmental processes from a new...