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Forecasting product sales with conjoint analysis data
Whitlark, David B.
- In:
Advances in business and management forecasting
4
(
2006
),
pp. 175-182
Persistent link: https://www.econbiz.de/10003751381
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Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method
DeRosia, Eric David
;
Christensen, Glenn L.
;
Whitlark, …
- In:
Advances in business and management forecasting
4
(
2006
),
pp. 183-197
Persistent link: https://www.econbiz.de/10003751391
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