//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Using netnography research met...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Brand management
98
Markenführung
98
Consumer behaviour
92
Konsumentenverhalten
92
Corporate reputation
54
Firmenimage
54
Theorie
42
Beziehungsmarketing
40
Relationship marketing
40
Brand image
36
Markenimage
36
Brand
33
Markenartikel
33
Marketing
33
Unternehmenskultur
33
Corporate culture
31
Marketing management
29
Marketingmanagement
29
Welt
25
World
25
Public relations
24
Öffentlichkeitsarbeit
23
Brand architecture
22
Markenarchitektur
22
Tourism
21
Lieferantenmanagement
19
Supplier relationship management
19
Innovation
18
B-to-B-Marketing
16
Business-to-business marketing
16
Reputation
15
Strategisches Management
15
Unternehmenserfolg
15
Firm performance
14
Gastgewerbe
14
Hospitality industry
14
Malaysia
14
Strategic management
14
Customer satisfaction
13
more ...
less ...
Online availability
All
Undetermined
21
Free
2
CC license
1
Type of publication
All
Article
35
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
10
Book section
10
Arbeitspapier
1
Collection of articles of several authors
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
English
44
Author
All
Woodside, Arch G.
43
Feurer, Sven
3
Martin, Drew
3
Baxter, Roger
2
Bernal, Pedro Mir
2
Brenes, Esteban R.
2
Ciravegna, Luciano
2
Huan, Tzung-cheng
2
Isaksson, Lars E.
2
Konya-Baumbach, Elisa
2
Megehee, Carol M.
2
Möller, K. E. Kristian
2
Nagy, Gábor
2
Argyriou, Evmorfia
1
Coduras, Alicia
1
De Villiers, Rouxelle
1
Gibbert, Michael
1
Golfetto, Francesca
1
Herbst, Laura
1
Hinterhuber, Andreas
1
Hirvonen, Saku
1
Hosany, Sameer
1
Hsiao, James Po-Hsun
1
Jaw, Chyi
1
Ko, Eunju
1
Lai, Wen-hsiang
1
Laukkanen, Tommi
1
Leischnig, Alexander
1
Liozu, Stephan
1
Lloyd, Stephen
1
Loughlin, Catherine
1
March, Roger
1
Marshall, Roger
1
Melewar, T. C.
1
Reijonen, Helen
1
Reinartz, Dominik
1
Scheuer, Cara-Lynn
1
Sádaba, Teresa
1
more ...
less ...
Published in...
All
Advances in business marketing and purchasing
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
The complexity turn : cultural, management, and marketing applications
5
Journal of business research : JBR
3
Advances in Business Marketing and Purchasing Ser.
2
Australasian marketing journal
2
Consumer behavior in tourism and hospitality research
2
Journal of innovation & knowledge : JIK
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Advances in Business Marketing and Purchasing
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Creating and managing superior customer value
1
Field guide to case study research in business-to-business marketing and purchasing
1
International journal of management reviews : IJMR
1
International marketing review
1
Journal of business and psychology
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of revenue and pricing management
1
Journal of strategic marketing
1
Management decision : MD
1
The journal of business & industrial marketing
1
Working paper / European Institute for Advanced Studies in Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
44
Showing
1
-
10
of
44
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer attitudes revisited : a review of attitude theory in marketing research
Argyriou, Evmorfia
;
Melewar, T. C.
- In:
International journal of management reviews : IJMR
13
(
2011
)
4
,
pp. 431-451
Persistent link: https://www.econbiz.de/10009388174
Saved in:
2
Grounded and normative theories of industrial buying behavior
Woodside, Arch G.
;
Möller, K. E. Kristian
-
1988
Persistent link: https://www.econbiz.de/10000776697
Saved in:
3
Middle range theories of industrial purchasing strategies
Woodside, Arch G.
- In:
Advances in business marketing and purchasing
5
(
1992
),
pp. 21-59
Persistent link: https://www.econbiz.de/10001135740
Saved in:
4
Managing product innovation
Woodside, Arch G.
(
ed.
)
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10002485282
Saved in:
5
Advancing theory on consumer plans, actions, and how marketing information affects both
March, Roger
;
Woodside, Arch G.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 155-179)
.
2005
Persistent link: https://www.econbiz.de/10003113328
Saved in:
6
Bridging the chasm between survey and case study research : research methods for achieving generalization, accuracy, and complexity
Woodside, Arch G.
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 64-75
Persistent link: https://www.econbiz.de/10003954487
Saved in:
7
Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes
Woodside, Arch G.
;
Baxter, Roger
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 382-393
Persistent link: https://www.econbiz.de/10009766115
Saved in:
8
The new logic in building isomorphic theory of management decision realities
Woodside, Arch G.
;
Ko, Eunju
;
Huan, Tzung-cheng
- In:
Management decision : MD
50
(
2012
)
5
,
pp. 765-777
Persistent link: https://www.econbiz.de/10009574538
Saved in:
9
Organizational culture, business-to-business relationships, and interfirm networks
Woodside, Arch G.
(
ed.
)
-
2010
-
1st ed.
Persistent link: https://www.econbiz.de/10009296079
Saved in:
10
Customer value : theory, research, and practice
Woodside, Arch G.
;
Golfetto, Francesca
;
Gibbert, Michael
- In:
Creating and managing superior customer value
,
(pp. 3-25)
.
2009
Persistent link: https://www.econbiz.de/10003826391
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->