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Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
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2
Maximizing joint gains : transaction utility within and between groups
Garcia, Stephen
;
Bazerman, Max H.
;
Miller, Dale
-
2006
Persistent link: https://www.econbiz.de/10003370683
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3
Maximizing joint gains : transaction utility within and between groups
Garcia, Stephen
;
Bazerman, Max H.
;
Miller, Dale
-
2005
Persistent link: https://www.econbiz.de/10003242575
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