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Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof; Benoit, Dries F.; Van den Poel, Dirk - 2009
Persistent link: https://www.econbiz.de/10003936779
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A probability-mapping algorithm for calibrating the posterior probabilities : a direct marketing application
Coussement, Kristof; Buckinx, Wouter - In: European journal of operational research : EJOR 214 (2011) 3, pp. 732-738
Persistent link: https://www.econbiz.de/10009316199
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Churn prediction in subscription services : an application of support vector machines while comparing two parameter-selection techniques
Coussement, Kristof (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003376958
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Cost-sensitive business failure prediction when misclassification costs are uncertain : a heterogeneous ensemble selection approach
De Bock, Koen W.; Coussement, Kristof; Lessmann, Stefan - In: European journal of operational research : EJOR 285 (2020) 2, pp. 612-630
Persistent link: https://www.econbiz.de/10012239630
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Explainable AI for operational research : a defining framework, methods, applications, and a research agenda
De Bock, Koen W.; Coussement, Kristof; Caigny, Arno de; … - In: European journal of operational research : EJOR 317 (2024) 2, pp. 249-272
Persistent link: https://www.econbiz.de/10014635783
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Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Caigny, Arno de; Coussement, Kristof; Verbeke, Wouter; … - In: Industrial marketing management : the international … 99 (2021), pp. 28-39
Persistent link: https://www.econbiz.de/10013206384