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Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Buyer-seller uncertainty : a systematic review and future research directions
Mullins, Ryan
;
Chase, Kevin S.
;
Friend, Scott B.
- In:
Journal of personal selling & sales management : JPSSM
44
(
2024
)
1
,
pp. 29-49
Persistent link: https://www.econbiz.de/10014515162
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Diagnosing harmful collinearity in moderated regressions : a roadmap
Chennamaneni, Pavan Rao
;
Echambadi, Raj
;
Hess, James D.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
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pp. 172-182
Persistent link: https://www.econbiz.de/10011490875
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How do specialized personal incentives enhance sales performance? : the benefits of steady sales growth
Patil, Ashutosh
;
Syam, Niladri
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10011804091
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Chapter 5 Random Forest, Bagging, and Boosting of Decision Trees
Syam, Niladri
;
Kaul, Rajeeve
- In:
Machine learning and artificial intelligence in …
,
(pp. 139-182)
.
2021
Persistent link: https://www.econbiz.de/10015087516
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5
Chapter 3 Overfitting and Regularization in Machine Learning Models
Syam, Niladri
;
Kaul, Rajeeve
- In:
Machine learning and artificial intelligence in …
,
(pp. 65-84)
.
2021
Persistent link: https://www.econbiz.de/10015087518
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Chapter 2 Neural Networks in Marketing and Sales
Syam, Niladri
;
Kaul, Rajeeve
- In:
Machine learning and artificial intelligence in …
,
(pp. 25-64)
.
2021
Persistent link: https://www.econbiz.de/10015087519
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