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Sales promotion models

Heerde, Harald J. van; Neslin, Scott A. - In: Handbook of marketing decision models, (pp. 107-162). 2008

Persistent link: https://www.econbiz.de/10003755264

Is 3/4 od the sales promotion bump due to brand switching? : No it is 1/3.

Heerde, Harald J. van (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001773638

Do loyalty programs enhance behavioral loyalty? : An empirical analysis accounting for program design and competitive effects

Leenheer, Jorna; Bijmolt, Tammo H. A.; Heerde, Harald J. van - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001692507

How promotions work: ScanPro-based evolutionary model building

Heerde, Harald J. van; Leeflang, Peter; Wittink, Dick R. - In: Schmalenbach business review : sbr 54 (2002) 3, pp. 198-220

Persistent link: https://www.econbiz.de/10001678866

Optimizing retail assortments

Rooderkerk, Robert P.; Heerde, Harald J. van; Bijmolt, … - In: Marketing science 32 (2013) 5, pp. 699-715

Persistent link: https://www.econbiz.de/10010199457

Marketing models and the Lucas Critique

Heerde, Harald J. van (contributor); … - 2004

Persistent link: https://www.econbiz.de/10003255378

Robust optimization of the 0-1 knapsack problem : balancing risk and return in assortment optimization

Rooderkerk, Robert P.; Heerde, Harald J. van - In: European journal of operational research : EJOR 250 (2016) 3, pp. 842-854

Persistent link: https://www.econbiz.de/10011445338

Marketing budget allocation across countries : the role of international business cycles

Peers, Yuri; Heerde, Harald J. van; Dekimpe, Marnik G. - In: Marketing science 36 (2017) 5, pp. 792-809

Persistent link: https://www.econbiz.de/10011760408

Delusion in attribution : caveats in using attribution for multimedia budget allocation

Danaher, Peter J.; Heerde, Harald J. van - In: Journal of marketing research : JMR 55 (2018) 5, pp. 667-685

Persistent link: https://www.econbiz.de/10011957967

Robust Optimization of the 0-1 Knapsack Problem - Balancing Risk and Return in Assortment Optimization

Rooderkerk, Robert P. - 2015

Retailers face the important but challenging task of optimizing their product assortments. The challenge is to find, for every category in every store, the assortment that maximizes (expected) category profit. Adding to the complexity of this 0-1 knapsack problem, retailers should also consider...

Persistent link: https://www.econbiz.de/10013013958