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Theory
Consumer behaviour
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Walsh, Gianfranco
8
Dose, David
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Marketing : ZFP ; journal of research and management
2
Gabler Edition Wissenschaft
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Replicating, validating, and reducing the length of the consumer perceived value scale
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 260-267
Persistent link: https://www.econbiz.de/10010245279
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2
Kaufentscheidungsdimensionen des Market Maven
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Buxel, Holger
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
46
(
2000
)
4
,
pp. 404-424
Persistent link: https://www.econbiz.de/10001572746
Saved in:
3
Konsumentenverwirrtheit als Marketingherausforderung
Walsh, Gianfranco
-
2002
-
1. Auflage
Persistent link: https://www.econbiz.de/10001627882
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4
Wenn Konsumenten verwirrt sind : empirische Analyse der Wirkungen eines vernachlässigten Konstruktes
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10001675495
Saved in:
5
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
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6
Unternehmensreputation : Konzeptualisierung und Konsequenzen
Walsh, Gianfranco
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
4
,
pp. 393-418
Persistent link: https://www.econbiz.de/10003278650
Saved in:
7
Environmental sustainability-profitability beliefs among firm decision makers : measurement and consequences
Dose, David
;
Reinhardt, Ronny
;
Schwabe, Maria
;
Walsh, …
- In:
Long range planning : LRP ; international journal of …
58
(
2025
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10015331186
Saved in:
8
Unintended reward costs : the effectiveness of customer referral reward programs for innovative products and services
Dose, David
;
Walsh, Gianfranco
;
Beatty, Sharon E.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 438-459
Persistent link: https://www.econbiz.de/10012107178
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