I propose a model of IPO discounts with an issuer facing a variety of costs and benefits from an IPO that are proportional to issuer market capitalization in an oligopolistic IPO market as a lens to focus on the relationship between IPO underpricing and fraction of the firm sold during the IPO....

Mutual fund managers increase investment allocations to companies manufacturing automobiles they have purchased. This effect is stronger (weaker) when these customer-managers have positive (negative) consumption experiences, as measured by repeat purchases (positive), brand switches, and swift...

Governments often regulate marketing activities to ensure marketers do not misinform consumers and obtain ‘unfair' advantages. Yet, ample research finds such regulations may be ineffective since marketers are able to circumvent them. We examine if umbrella branding, a marketing strategy of...

Using a novel dataset of trades made on a trading simulator in Brazil, we examine the link between simulation experience and (1) the determinants of opening a real money account, and (2) the performance in real money accounts. We find that more active simulator users, simulator users who take on...