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On economic growth, marketing systems, and the quality of life
Layton, Roger A. - In: Journal of macromarketing : examining the interactions … 29 (2009) 4, pp. 349-362
Persistent link: https://www.econbiz.de/10003922585
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Towards a theory of marketing systems
Layton, Roger A. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 259-276
Persistent link: https://www.econbiz.de/10009007583
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On economic growth, marketing systems and the quality of life
Layton, Roger A. - 2009
Persistent link: https://www.econbiz.de/10003876055
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Path dependency in marketing systems : where history matters and the future casts a shadow
Layton, Roger A.; Duffy, Sarah - In: Journal of macromarketing : examining the interactions … 38 (2018) 4, pp. 400-414
Persistent link: https://www.econbiz.de/10011954413
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When the commons call "enough", does marketing have an answer?
Duffy, Sarah; Layton, Roger A.; Dwyer, Larry M. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
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Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge - In: Australasian marketing journal 24 (2016) 3, pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
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Systems-thinking social marketing : conceptual extensions and empirical investigations
Domegan, Christine; McHugh, Patricia; Devaney, Michelle; … - In: Journal of marketing management : MM 32 (2016) 11/12, pp. 1123-1144
Persistent link: https://www.econbiz.de/10011610955