New products are highly valued by manufacturers and retailers due to their vital role in revenue generation. Product life cycle curves often vary by their shapes and are complicated by promotional activities that induce spiky and irregular behaviors. We collaborate with JD.com to develop a...

Network-based targeting is valuable in many applications such as diffusion of new technology, product promotion in marketing, among others. Nevertheless, how to quantitatively measure the effectiveness of targeting strategies remains a challenge. This paper studies a class of network games with...