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Theory
Consumer behaviour
127
Konsumentenverhalten
126
Theorie
55
Brand management
50
Markenführung
49
Fashion
48
Mode
45
Relationship marketing
41
Beziehungsmarketing
40
Luxury goods
35
Luxusgüter
35
Brand
34
Marketing
34
Markenartikel
32
Tourism
30
Brand image
26
Lieferantenmanagement
25
Markenimage
25
Supplier relationship management
25
Innovation
23
B-to-B-Marketing
21
Business-to-business marketing
21
Clothing industry
21
Kundenwert
21
Bekleidungsindustrie
20
Customer value
20
South Korea
19
Marketing management
18
Marketingmanagement
18
Südkorea
18
Textile distribution
18
Textilhandel
18
Unternehmenserfolg
18
Gastgewerbe
17
Hospitality industry
17
Marktforschung
17
Tourismus
17
USA
17
Internet marketing
16
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49
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9
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27
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27
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10
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10
Arbeitspapier
1
Collection of articles of several authors
1
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1
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1
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1
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1
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1
research-article
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English
58
Author
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Woodside, Arch G.
54
Ko, Eunju
5
Megehee, Carol M.
4
Feurer, Sven
3
Martin, Drew
3
Baxter, Roger
2
Bernal, Pedro Mir
2
Brenes, Esteban R.
2
Ciravegna, Luciano
2
Coduras, Alicia
2
Gibbert, Michael
2
Golfetto, Francesca
2
Herbst, Laura
2
Huan, Tzung-cheng
2
Isaksson, Lars E.
2
Konya-Baumbach, Elisa
2
Möller, K. E. Kristian
2
Nagy, Gábor
2
Reinartz, Dominik
2
Ang, Huat Bin (Andy)
1
C. Ickis, John
1
De Villiers, Rouxelle
1
G. Woodside, Arch
1
Helena Jaén, María
1
Hinterhuber, Andreas
1
Hirvonen, Saku
1
Hosany, Sameer
1
Hsiao, James Po-Hsun
1
Huan, Tzung‐Cheng (T.C.)
1
Hwang, Yookyung
1
Jaw, Chyi
1
Kastner, Margit
1
Lai, Wen-hsiang
1
Laukkanen, Tommi
1
Lee, Jieun
1
Lehtonen, Ari
1
Leischnig, Alexander
1
Liozu, Stephan
1
Liukko, Timo
1
Lloyd, Stephen
1
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Advances in business marketing and purchasing
7
Journal of business research : JBR
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
The complexity turn : cultural, management, and marketing applications
5
Consumer behavior in tourism and hospitality research
4
Advances in Business Marketing and Purchasing Ser.
2
Australasian marketing journal
2
Creating and managing superior customer value
2
Field guide to case study research in business-to-business marketing and purchasing
2
Journal of innovation & knowledge : JIK
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Making tough decisions well and badly : framing, deciding, implementing, assessing
2
Management Decision
2
Advances in Business Marketing and Purchasing
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Case study research : core skill sets in using 15 genres
1
Designing winning products
1
Improving the marriage of modeling and theory for accurate forecasts of outcomes
1
International marketing review
1
Journal of business and psychology
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of revenue and pricing management
1
Journal of strategic marketing
1
Management decision : MD
1
Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research
1
The journal of business & industrial marketing
1
Working paper / European Institute for Advanced Studies in Management
1
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ECONIS (ZBW)
56
Other ZBW resources
2
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1
The new logic in building isomorphic theory of management decision realities
Woodside, Arch G.
;
Ko, Eunju
;
Huan, Tzung-cheng
- In:
Management decision : MD
50
(
2012
)
5
,
pp. 765-777
Persistent link: https://www.econbiz.de/10009574538
Saved in:
2
When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
Saved in:
3
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
4
Pay-what-you-want for high-value priced services : differences between potential, new, and repeat customers
Stangl, Brigitte
;
Kastner, Margit
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 168-174
Persistent link: https://www.econbiz.de/10011675602
Saved in:
5
Bridging the chasm between survey and case study research : research methods for achieving generalization, accuracy, and complexity
Woodside, Arch G.
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 64-75
Persistent link: https://www.econbiz.de/10003954487
Saved in:
6
Applying ecological systems and micro-tipping point theory for understanding tourists' leisure destination behavior
Woodside, Arch G.
;
Martin, Drew
- In:
Journal of travel research : a quarterly publication of …
47
(
2008
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10003870199
Saved in:
7
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
8
The general theory of behavioral pricing : applying complexity theory to explicate heterogeneity and achieve high-predictive validity
Woodside, Arch G.
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 39-52
Persistent link: https://www.econbiz.de/10011313578
Saved in:
9
A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
Saved in:
10
Visualizing, matching, generalizin : case identification hypotheses and case-level data analysis
Woodside, Arch G.
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011383325
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