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Neonatal Mortality Rate (NMR) in India : a study using one-way ANOVA and multiple linear regression (MLR)
Kar, Rohan; Borah, Sourav Bikash - 2023
Persistent link: https://www.econbiz.de/10014316364
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Influencing acquisition performance in high-technology industries : the role of innovation and relational overlap
Saboo, Alok R.; Sharma, Amalesh; Chakravarty, Anindita; … - In: Journal of marketing research : JMR 54 (2017) 2, pp. 219-238
Persistent link: https://www.econbiz.de/10011697348
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Using Big Data to model time-varying effects for marketing resource (re)allocation
Saboo, Alok R.; Kumar, V.; Park, Insu - In: Management information systems : mis quarterly 40 (2016) 4, pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
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Implementing integrated marketing science modeling at a non-profit organization : balancing multiple business objectives at Georgia Aquarium
Kumar, V.; Sharma, Amalesh; Donthu, Naveen; Rountree, Carey - In: Marketing science 34 (2015) 6, pp. 804-814
Persistent link: https://www.econbiz.de/10011409992
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Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.; Sharma, Amalesh; Gupta, Shaphali - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
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Modeling emerging-market firms' competitive retail distribution strategies
Sharma, Amalesh; Kumar, V.; Cosguner, Koray - In: Journal of marketing research 56 (2019) 3, pp. 439-458
Persistent link: https://www.econbiz.de/10012177565