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Stochastic Frontier Estimation in International Marketing Research: Exploring Untapped Opportunities

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Purpose – This chapter explores the basic characteristics of stochastic frontier estimation, discusses advantages of the method that make it conducive to research in international marketing, and provides an application to demonstrate its use. Potential applications in international marketing...

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A spoonful of choice : how allocation increases satisfaction with tax payments

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Vice-virtue bundles

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Organizing products with complements versus substitutes : effects on store preferences as a function of effort and assortment perceptions

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The power of voice in stimulating morality : eliciting taxpayer preferences increases tax compliance

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Hidden commitments and future opportunities : implicit moral philosophies in consumer psychology

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Should it be my party? : consumer roles in joint experiences

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