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An outside-in approach to resource-based theories
Day, George S. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
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Surfing temporary competitive advantage : the new competence
Day, George S. - In: Strategy & leadership : a publication of Strategic … 41 (2013) 6, pp. 50-51
Persistent link: https://www.econbiz.de/10010230220
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The threats to marketing research
Day, George S. - 2009
Persistent link: https://www.econbiz.de/10003794170
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Diagnosing the product portfolio
Day, George S. - 2009
Persistent link: https://www.econbiz.de/10003807175
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Fundamental issues & directions for marketing
Day, George S.; Montgomery, David B. - 1999
Persistent link: https://www.econbiz.de/10001453425
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 2001 - 7. ed.
Persistent link: https://www.econbiz.de/10001464507
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Marketing research
Aaker, David A. - 1990 - 4. ed
Persistent link: https://www.econbiz.de/10000792522
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Strategic market analysis : top-down and bottom-up approaches
Day, George S. - 1980
Persistent link: https://www.econbiz.de/10000767762
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Evolutionary processes in competitive markets : beyond the product life cycle
Lambkin, Mary - In: Journal of marketing 53 (1989) 3, pp. 4-20
Persistent link: https://www.econbiz.de/10001069410
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595