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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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A multi-category customer base analysis
Park, Chang Hee
;
Park, Young-hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 266-279
Persistent link: https://www.econbiz.de/10010427995
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The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
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Friend or foe? : the impact of refurbished products in markets with network effects and standards competition
Zheng, Yilong
;
Wang, Qi
;
Park, Chang Hee
- In:
Journal of operations management
70
(
2024
)
2
,
pp. 224-242
Persistent link: https://www.econbiz.de/10014549074
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