Narrow search
Showing 1 - 4 of 4
Cover Image
Understanding brand performance measures : using Dirichlet benachmarks
Ehrenberg, Andrew S. C.; Uncles, Mark D.; Goodhardt, … - 2010
Persistent link: https://www.econbiz.de/10003924350
Cover Image
Market share is correlated with word-of-mouth volume
Uncles, Mark D.; East, Robert; Lomax, Wendy - In: Australasian marketing journal 18 (2010) 3, pp. 145-150
Persistent link: https://www.econbiz.de/10008653812
Cover Image
Improving agent-based models of diffusion
East, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 639-646
Persistent link: https://www.econbiz.de/10011574498
Cover Image
Validation and sufficiency
East, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 661-666
Persistent link: https://www.econbiz.de/10011574530