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Exploring gift gaps : a meta-a...
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Industrial marketing management : the international journal for industrial and high-tech firms
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Causer-related marketing : factors promoting campaign evaluations
Folse, Judith Anne Garretson
;
Grau, Stacy Landreth
; …
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10010383160
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Strategic, metric, and methodological trends in marketing research and their implications for future theory and practice
Dahlstrom, Robert
;
Nygaard, Arne
;
Crosno, Jody L.
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10003735482
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Is the theory of trust and commitment in marketing relationships incomplete?
Brown, James R.
;
Crosno, Jody L.
;
Tong, Pui Ying
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 155-169
Persistent link: https://www.econbiz.de/10012004237
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4
Are information asymmetry and sharing good, bad, or context dependent? : a meta-analytic review
Tong, Pui Ying
;
Crosno, Jody L.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011531542
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