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Theory
Consumer behaviour
105,931
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102,825
Marketing
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Decision
23,455
Theorie
22,459
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7,728
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7,687
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7,621
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5,283
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Sutter, Matthias
47
Meffert, Heribert
46
Bruhn, Manfred
44
Kerschbamer, Rudolf
38
Kotler, Philip
36
Hruschka, Harald
35
Bauer, Hans H.
31
Franses, Philip Hans
30
Huber, Frank
30
Pepels, Werner
30
Weber, Martin
29
Karni, Edi
28
Fishburn, Peter C.
27
Homburg, Christian
27
Postlewaite, Andrew
26
Segal, Uzi
26
Anderson, Simon P.
25
Herrmann, Andreas
25
Frey, Bruno S.
24
Kuß, Alfred
24
Mullainathan, Sendhil
22
Spann, Martin
22
Backhaus, Klaus
21
Batabyal, Amitrajeet A.
21
Hey, John Denis
21
Thisse, Jacques-François
21
Topaloğlu, Hüseyin
21
Unger, Fritz
21
Wakker, Peter P.
21
Zinman, Jonathan
21
Güth, Werner
20
Janssen, Maarten C. W.
20
Machina, Mark J.
20
Peitz, Martin
20
Safra, Zvi
20
Sheth, Jagdish N.
20
Gilboa, Itzhak
19
Sugden, Robert
19
Allenby, Greg M.
18
Blundell, Richard W.
18
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National Bureau of Economic Research
170
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13
American Marketing Association
10
Erasmus Research Institute of Management
10
INSEAD
9
European University Institute / Department of Economics
8
OECD
8
Edward Elgar Publishing
7
European Commission / Joint Research Centre
7
Fördergesellschaft Marketing an der Universität Augsburg
7
IGI Global
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
7
Universität Mannheim / Institut für Volkswirtschaft und Statistik
6
Deutschland / Bundeswehr / Universität Hamburg
5
Foerder Institute for Economic Research <Tēl-Āvîv>
5
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
5
Duncker & Humblot
4
Econometrisch Instituut <Rotterdam>
4
Friedrich-Schiller-Universität Jena
4
International Monetary Fund
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
Springer-Verlag GmbH
4
American Management Association
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Christian-Albrechts-Universität zu Kiel
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Ekonomiska forskningsinstitutet <Stockholm>
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European Parliament / Directorate-General for Internal Policies of the Union
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European Society for Opinion and Marketing Research
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Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
International Telecommunications Society
3
Social Market Foundation
3
Sonderforschungsbereich Statistical Modelling of Nonlinear Dynamic Processes
3
Springer Gabler <Firma>
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Trinity College Dublin / Department of Economics
3
Umeå universitet
3
University of Southampton / Department of Economics
3
Universität Mannheim
3
World Bank
3
Akademia Ekonomiczna w Krakowie
2
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European journal of operational research : EJOR
296
Management science : journal of the Institute for Operations Research and the Management Sciences
217
NBER working paper series
167
Europäische Hochschulschriften / 5
166
Journal of economic behavior & organization : JEBO
159
NBER Working Paper
154
Economics letters
142
Theory and decision : an international journal for multidisciplinary advances in decision science
136
Journal of business research : JBR
125
SpringerLink / Bücher
116
Journal of risk and uncertainty : JRU
115
Journal of economic psychology : research in economic psychology and behavioral economics
114
Journal of retailing and consumer services
114
Working paper / National Bureau of Economic Research, Inc.
114
Marketing science
110
Gabler Edition Wissenschaft
109
Operations research
108
Journal of economic theory
105
CESifo working papers
103
International journal of production economics
90
Discussion paper / Centre for Economic Policy Research
87
The American economic review
76
International journal of industrial organization
75
International journal of production research
74
Discussion paper / Tinbergen Institute
69
Working paper
69
American journal of agricultural economics
68
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
64
Discussion paper
62
Discussion paper series / IZA
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Manufacturing & service operations management : M & SOM
57
Discussion papers / CEPR
55
Applied economics
53
Omega : the international journal of management science
52
Technological forecasting & social change : an international journal
48
Journal of economics
47
Journal of marketing research : JMR
47
Journal of economic dynamics & control
46
Operations research letters
46
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ECONIS (ZBW)
22,423
Other ZBW resources
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1
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1
Marketing
decisions with reference price effect
Zhang, Juzhi
;
Zhou, Erfeng
;
Gou, Qinglong
;
Li, Susan
-
2014
Persistent link: https://www.econbiz.de/10010369869
Saved in:
2
Buyers' decisions in online social networks environment
Orzan, Gheorghe
;
Delcea, Camelia
;
Ioanas, Elisabeta
; …
- In:
Journal of Eastern Europe research in business & …
2015
(
2015
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011503084
Saved in:
3
Allocation of
marketing
budgets to customer acquisition and retention spending based on decision calculus
Koosha, Hamidreza
;
Albadvi, Amir
- In:
Journal of modelling in management
10
(
2015
)
2
,
pp. 179-197
Persistent link: https://www.econbiz.de/10011405634
Saved in:
4
Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew
;
Harvey, John
;
Goulding, James
;
Smith, Gavin
- In:
Marketing theory
21
(
2021
)
1
,
pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
Saved in:
5
Choice-making, expectations, and treatment positivity : how and when choosing shapes aversive experiences
Rose, Jason P.
;
Geers, Andrew L.
;
Fowler, Stephanie L.
; …
- In:
Journal of behavioral decision making
27
(
2014
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10010236873
Saved in:
6
Young adults and politics : investigating factors influencing voter decision making
Winchester, Tiffany M.
;
Binney, Wayne
;
Hall, John
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 226-257
Persistent link: https://www.econbiz.de/10010490401
Saved in:
7
Now or Later? : attentional processing and intertemporal choice
Franco-Watkins, Ana M.
;
Mattson, Richard E.
;
Jackson, …
- In:
Journal of behavioral decision making
29
(
2016
)
2/3
,
pp. 206-217
Persistent link: https://www.econbiz.de/10011521418
Saved in:
8
Sales force behavior, pricing information, and pricing decisions
Elmaghraby, Wedad
;
Jank, Wolfgang
;
Zhang, Shu
; …
- In:
Manufacturing & service operations management : M & SOM
17
(
2015
)
4
,
pp. 495-510
Persistent link: https://www.econbiz.de/10011387989
Saved in:
9
The wisdom of crowds in matters of taste
Müller-Trede, Johannes
;
Choshen-Hillel, Shoham
; …
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1779-1803
Persistent link: https://www.econbiz.de/10011855737
Saved in:
10
When random assigment is not enough : accounting
Feinberg, Fred M.
;
Salisbury, Linda Court
;
Ying, Yuanping
- In:
Marketing science
35
(
2016
)
6
,
pp. 976-994
Persistent link: https://www.econbiz.de/10011617492
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