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An examination of consumer bro...
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Theory
Consumer behaviour
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8
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Xia, Lan
6
Monroe, Kent B.
4
Bechwati, Nada Nasr
1
Kukar-Kinney, Monika
1
Roggeveen, Anne L.
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Sheth, Jagdish N.
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Journal of business research : JBR
2
Does marketing need reform? : fresh perspectives on the future
1
Economic and business review : EBR
1
Legends in marketing
1
Review of marketing research : Vol. 1
1
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ECONIS (ZBW)
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1
Price fairness
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238855
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2
The price is unfair! Reforming pricing management
Monroe, Kent B.
;
Xia, Lan
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 158-165)
.
2006
Persistent link: https://www.econbiz.de/10003430299
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3
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
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4
Maximizing what? : the effect of maximizing mindset on the evaluation of product bundles
Xia, Lan
;
Bechwati, Nada Nasr
- In:
Journal of business research : JBR
128
(
2021
),
pp. 314-325
Persistent link: https://www.econbiz.de/10012494459
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5
When it's too good to be true : consumers' reactions and firms' responses to unintended price mistakes
Xia, Lan
;
Roggeveen, Anne L.
- In:
Journal of business research : JBR
114
(
2020
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012257439
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6
Consumer Information Acquisition
Xia, Lan
;
Monroe, Kent B.
- In:
Review of marketing research : Vol. 1
,
(pp. 101-152)
.
2005
Persistent link: https://www.econbiz.de/10015385832
Saved in:
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