Yadav, Rambalak; Chauhan, Vikas; Pathak, Govind Swaroop - In: International Journal of Bank Marketing 33 (2015) 4, pp. 530-544
Purpose – The purpose of this paper is to understand the consumer’s intention toward internet banking adoption in Indian context by combining two theories; theory of planned behavior (TPB), technology acceptance model (TAM) and an additional construct, i.e. perceived risk....
