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The effect of measurement task transparency on preference construction and evaluations of personalized recommendations

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"What's it Worth to Me?" : three interpretive studies of the relative roles of task-oriented and reflexive processes in separate versus joint value construction

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The effect of incidental out-of-stock options on preferences

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Choice under incomplete information on incumbents : why consumers with stronger preferences are more likely to abandon their prior choices

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The Effect of Measurement Task Transparency on Preference Construction and Evaluations of Personalized Recommendations

Kramer, Thomas - 2006

Marketing activities nowadays frequently involve personalizing product offers to consumers' individually-measured preferences. Because preferences are often ill defined, responses to customized offers may depend on how easy it is for consumers to identify the preferences they stated in the...

Persistent link: https://www.econbiz.de/10014055608