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~subject:"Theory of preferences"
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Theory of preferences
Consumer behaviour
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Markenführung
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Theory
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Entscheidung unter Unsicherheit
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Produktqualität
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Präferenztheorie
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Risikoaversion
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Risk aversion
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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brand choice
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branding
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consumer behavior
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decision making under uncertainty
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numerical cognition
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Brand image
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Entscheidung
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Hong Kong
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Hongkong
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Muthukrishnan, A. V.
3
Chark, Robin
2
Wathieu, Luc
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Xu, Alison Jing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Ambiguity aversion and the preference for established brand
Muthukrishnan, A. V.
;
Wathieu, Luc
;
Xu, Alison Jing
- In:
Management science : journal of the Institute for …
55
(
2009
)
12
,
pp. 1933-1941
Persistent link: https://www.econbiz.de/10003928493
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2
The effect of physical possession on preference for product warranty
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 424-425
Persistent link: https://www.econbiz.de/10010223377
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3
Choice set induced conflict, deliberation, and persistent preference
Muthukrishnan, A. V.
;
Chark, Robin
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 437-448
Persistent link: https://www.econbiz.de/10011399079
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