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Regulatory focus and preference reversal between hedonic and utilitarian consumption
Roy, Rajat; Ng, Sharon - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 81-88
Persistent link: https://www.econbiz.de/10009509231
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Trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study
Hedgcock, William; Rao, Akshay R. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003810228
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Commentaries and rejoinder to "trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study"
Huettel, Scott A.; Payne, John W.; Yoon, Carolyn; … - In: Journal of marketing research : JMR 46 (2009) 1, pp. 14-24
Persistent link: https://www.econbiz.de/10003810233