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Choice-based conjoint analysis of the local coupon preferences of millennials
Garver, Michael S.; Divine, Richard L.; Spralls, Samuel A. - In: Journal of promotion management : JPM 20 (2014) 2, pp. 240-249
Persistent link: https://www.econbiz.de/10010373821
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Segmentation analysis of the volunteering preferences of university students
Garver, Michael S.; Divine, Richard L.; Spralls, Samuel A. - In: Journal of nonprofit & public sector marketing 21 (2009) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10009518051
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Have the mobile coupon preferences of millennials changed?
Spralls, Samuel A.; Divine, Richard L.; Garber, Michael S. - In: Journal of promotion management : JPM 22 (2016) 6, pp. 792-809
Persistent link: https://www.econbiz.de/10011632063