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An investigation into gambling purchases using the NBD and NBD-Dirichlet models
Lam, Desmond; Mizerski, Richard - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 263-276
Persistent link: https://www.econbiz.de/10003873471
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Understanding the attendance at cultural venues and events with stochastic preference models
Trinh, Giang; Lam, Desmond - In: Journal of business research : JBR 69 (2016) 9, pp. 3538-3544
Persistent link: https://www.econbiz.de/10011515139