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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Effects of temporal distance and memory on consumer judgments
Kim, Yeung-jo
;
Park, Jongwon
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 634-645
Persistent link: https://www.econbiz.de/10003919325
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What drives preference for the compromise option? : disentangling position-based versus attribute-based effects
Kim, Jungkeun
;
Spence, Mark T.
;
Oppewal, Harmen
;
Park, …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2153-2170
Persistent link: https://www.econbiz.de/10013465152
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