Urban areas have long been regarded as an integral part of contemporary tourism activities. From large metropolitan areas to small historic cities, urban environments now represent an important aspect for business and trade, but also for tourism and leisure. Although the significance of urban...

Scholars acknowledge the crucial role of values in influencing behavior and market choices. This paper examines the role of consumption values in influencing destination image and travel behavior by proposing a destination image formation model. Having as theoretical base the means-end chain...