Mapping stakeholder role in building destination image and destination brand : mediating role of stakeholder brand engagement
Muhammad Haroon Shoukat, Syeda Asim Shah, Rashid Ali and Haywantee Ramkissoon
| Year of publication: |
2023
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|---|---|
| Authors: | Shoukat, Muhammad Haroon ; Shah, Syeda Asim ; Ali, Rashid ; Ramkissoon, Haywantee |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - [Elmsford, NY] : Cognizant Communication Corporation, ISSN 1943-3999, ZDB-ID 2267000-2. - Vol. 28.2023, 1, p. 29-46
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| Subject: | Destination management | Sustainable development | Destination brand | Brand engagement | Structural equation modeling (SEM) | Destinationsmanagement | Stakeholder | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Strukturgleichungsmodell | Structural equation model | Markenimage | Brand image | Nachhaltige Entwicklung | Tourismusregion | Tourism destination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3727/108354222X16618132626722 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014423396