Dahlstrom, Robert; Nygaard, Arne; Kimasheva, Maria; M. … - In: International Journal of Bank Marketing 32 (2014) 4, pp. 268-278
Purpose – Trust is a crucial element of a viable banking industry. In the corporate market though, the characteristics of the relationships between each corporate customer and the bank is a double-sided problem. Both parties might trust the other or choose to behave opportunistically. The...