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Insights on international franchising : entry mode decision
Baena, Verónica - In: Latin American business review : journal of the … 14 (2014) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10009771561
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Market conditions driving international frachising in emerging
Baena, Verónica - In: International journal of emerging markets 7 (2012) 1, pp. 49-71
Persistent link: https://www.econbiz.de/10009547476
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Franchise expansion in the Asia Pacific region : a country choice examination
Baena, Verónica - In: International journal of entrepreneurship and small business 18 (2013) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10009729953
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Modeling global franchising in emerging markets : an entry mode analysis
Baena, Verónica - In: Journal of East-West business 15 (2009) 3/4, pp. 164-188
Persistent link: https://www.econbiz.de/10003934037
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International franchising decision-making : a model for country choice
Baena, Verónica; Cerviño, Julio - In: Latin American business review : journal of the … 15 (2014) 1, pp. 13-43
Persistent link: https://www.econbiz.de/10010355273
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The effect of corruption on global franchising in emerging markets
Baena, Verónica - In: International journal of business and emerging markets … 3 (2011) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10008839800