Maekelburger, Birger; Schwens, Christian; Kabst, Rüdiger - In: Entrepreneurship in the global firm, (pp. 21-49). 2011
Purpose – The purpose of this chapter is to suggest a dynamic framework to investigate foreign market mode choices of small- and medium-sized enterprises (SME) over time. Design/methodology/approach – We introduce a dynamic economic perspective drawing on the behavioural Uppsala...