Purpose Beyond its initial hype, and based on original new surveying, this paper explores the impact of metaverse on business in the medium to long-term. Methodology IBM Institute for Business Value, in collaboration with Oxford Economics, surveyed 400 C-Suite executives, (CEOs, CIO/CTOs and...

Purpose Most recent C-suite surveying suggests current applications of generative AI, although hyped, are fragmented and unlikely to yield major financial returns anticipated. Instead, business leaders expect major value from generative AI will be achieved through application of generative AI to...