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The business of advertising
Moran, Clarence - 2013 - [Nachdr. der Ausg.] Methuen & Co., London, 1905
Persistent link: https://www.econbiz.de/10009740859
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Branding labour-intensive services
Berry, Leonard L.; Lampo, Sandra S. - 2009
Persistent link: https://www.econbiz.de/10003785146
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Nuevo Latino : rebranding Latin American cuisine
Fonseca, Vanessa - 2009
Persistent link: https://www.econbiz.de/10003785284
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The criteria for successful services brands
De Chernatony, Leslie; Segal-Horn, Susan - 2010
Persistent link: https://www.econbiz.de/10003922789
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What does brand mean? : historical-analysis method and construct definition
Stern, Barbara B. - 2010
Persistent link: https://www.econbiz.de/10003924088
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924114
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Creating brand names with meaning : the use of sound symbolism
Klink, Richard R. - 2010
Persistent link: https://www.econbiz.de/10003924148
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Towards an integrated approach to corporate branding : findings from an empirical study
Einwiller, Sabine; Will, Markus - In: Kommunikationsmanagement im Wandel : Beiträge aus 10 …, (pp. 231-247). 2008
Persistent link: https://www.econbiz.de/10003719729
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Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.; Shani, David - 2008
Persistent link: https://www.econbiz.de/10003655944
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Global advertising strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.; Samiee, Saeed; Tai, Susan - 2008
Persistent link: https://www.econbiz.de/10003656134