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~type_genre:"Konferenzbeitrag"
~type_genre:"Nachschlagewerk"
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Premiummarke - quo vadis?
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1
The dictionary of
marketing
Ostrow, Rona
;
Smith, Sweetman R.
-
1988
Persistent link: https://www.econbiz.de/10000743286
Saved in:
2
The Politz Papers : science and truth in
marketing
research
Politz, Alfred
-
1990
Persistent link: https://www.econbiz.de/10000817829
Saved in:
3
Dictionary of
marketing
& advertising
Baker, Michael John
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000806150
Saved in:
4
Marketing
ethics and communication strategy in the case of Enron fraud
Broni, Georgia
;
Velentzas, John
;
Papapanagos, Harry
- In:
Advances in applied economic research : proceedings of …
,
(pp. 269-278)
.
2017
Persistent link: https://www.econbiz.de/10011744035
Saved in:
5
Analysis hybrid model : an influencing
marketing
3.0 to purchasing on post graduate program institutions in Jakarta
Susilo, Wilhelmus Hary
;
Suryaty, Lili
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 165-171
Persistent link: https://www.econbiz.de/10011661324
Saved in:
6
Implementation of
marketing
innovation at PT. Pegadaian in the revolutionary 4.0
Sugiat, M.A.
;
Sudiana, K.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 168-171)
.
2020
Persistent link: https://www.econbiz.de/10012226341
Saved in:
7
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
8
Legends in
marketing
: Gerald Zaltman
Zaltman, Gerald
-
2018
-- Volume 3. Consumer behavior research -- Volume 4.
Marketing
management -- Volume 5.
Marketing
theory …
Persistent link: https://www.econbiz.de/10011801704
Saved in:
9
Three essays on new challenges and opportunities for
marketing
in an evolving technological environment
Heß, Nicole Jasmin
-
2018
Persistent link: https://www.econbiz.de/10011879492
Saved in:
10
Encyclopedia of American business
Folsom, W. Davis
(
contributor
)
-
2011
-
Rev. ed.
Persistent link: https://www.econbiz.de/10009242436
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