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Marketing mistakes
Hartley, Robert F. - 1986 - 3. ed.
Persistent link: https://www.econbiz.de/10000697593
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Bank marketing : a guide to strategic planning
Reidenbach, R. Eric - 1986
Persistent link: https://www.econbiz.de/10000699343
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Marketing strategy and plans
Luck, David J.; Ferrell, Odies C. - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10000694781
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Marketing management : analysis, planning, and control
Kotler, Philip - 1967
Persistent link: https://www.econbiz.de/10000566785
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Consumer behavior : building marketing strategy
Mothersbaugh, David L.; Hawkins, Del I.; Kleiser, Susan … - 2020 - Fourteenth edition
"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations …
Persistent link: https://www.econbiz.de/10012035748
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A framework for marketing management
Kotler, Philip - 2016 - Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
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Introductory certificate in marketing
Harris, David R.; Botten, Neil - 2017
Persistent link: https://www.econbiz.de/10011754500
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Integrated marketing communication : advertising and promotion in a digital world
Juska, Jerome M. - 2018
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand …
Persistent link: https://www.econbiz.de/10011754596
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald - 2018
-- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory …
Persistent link: https://www.econbiz.de/10011801704
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Three essays on new challenges and opportunities for marketing in an evolving technological environment
Heß, Nicole Jasmin - 2018
Persistent link: https://www.econbiz.de/10011879492