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The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.; Farley, John U. - In: The profit impact of marketing strategy project : …, (pp. 6-27). 2009
Persistent link: https://www.econbiz.de/10003927203
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Marketing costs and prices : an expanded view
Reibstein, David J.; Joshi, Yogesh V.; Farris, Paul W. - In: The profit impact of marketing strategy project : …, (pp. 124-152). 2009
Persistent link: https://www.econbiz.de/10003927264
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Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar; Farris, Paul W. - In: Journal of marketing 76 (2012) 1, pp. 76-94
Persistent link: https://www.econbiz.de/10009729590
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How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.; Ford, John B.; Farris, Paul W. - In: Journal of advertising research 54 (2014) 2, pp. 149-162
Persistent link: https://www.econbiz.de/10010383787