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Why consumers choose managed mutual funds over index funds : hypotheses from consumer behavior
Lichtenstein, Donald R.; Kaufmann, Patrick J.; Bhagat, … - In: Journal of consumer affairs : official publication of … 33 (1999) 1, pp. 187-205
Persistent link: https://www.econbiz.de/10001365750
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The effect of marketer-suggested serving size on consumer responses : the unintended consequences of consumer attention to calorie information
Mohr, Gina S.; Lichtenstein, Donald R.; Janiszewski, … - In: Journal of marketing 76 (2012) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10009729591
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The effect of corporate social responsibility on customer donations to corporate-supported nonprofits
Lichtenstein, Donald R.; Drumwright, Minette E.; Braig, … - 2008
Persistent link: https://www.econbiz.de/10003717734