During the past decade significant changes have been occurring in the US retail market. Among the principal changes are those in competition, consumers, technology and the economy. Changes in these areas are reflected in trends in retail practice. Reviews the underlying changes that have been...

The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...