Similar Search Results

Functional, multifunctional, and cross-functional : considerations for marketing management

Kahn, Kenneth B. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 75-84

Persistent link: https://www.econbiz.de/10003793704

PERSPECTIVE: trends and drivers of success in NPD practices: results of the 2003 PDMA best practice study

Barczak, Gloria; Griffin, Abbie; Kahn, Kenneth B. - In: The journal of product innovation management : an … 26 (2009) 1, pp. 3-23

Persistent link: https://www.econbiz.de/10003799252

An examination of new product development best practice

Kahn, Kenneth B.; Barczak, Gloria; Nicholas, John M.; … - In: The journal of product innovation management : an … 29 (2012) 2, pp. 180-192

Persistent link: https://www.econbiz.de/10009504642

Product management

Bruce, Margaret; Daly, Lucy; Kahn, Kenneth B. - In: Handbook of global supply chain management, (pp. 135-147). 2007

Persistent link: https://www.econbiz.de/10003393883

The PDMA handbook of new product development

Kahn, Kenneth B. (ed.) - 2013 - 3. ed.

Persistent link: https://www.econbiz.de/10009703748

PDMA Handbook of New Product Development

Kahn, Kenneth B. - 2012 - 3rd ed (Online-Ausg.)

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product...

Persistent link: https://www.econbiz.de/10012685793