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Brand Concept Maps: A Methodol...
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USA
Consumer behaviour
39
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Brand management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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Doing poorly by doing good : corporate social responsibility and brand concepts
Torelli, Carlos J.
;
Monga, Alokparna Basu
;
Kaikati, …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 949-963
Persistent link: https://www.econbiz.de/10009501079
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2
Interpersonal influences on adolescent materialism : a new look at the role of parents and peers
Chaplin, Lan Nguyen
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 176-184
Persistent link: https://www.econbiz.de/10003981573
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3
Got to get you into my life : do brand personalities rub off on consumers?
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 655-669
Persistent link: https://www.econbiz.de/10008747691
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