Narrow search
Showing 1 - 6 of 6
Cover Image
When do incidental mood effects last? : lay beliefs versus actual effects
Pocheptsova, Anastasiya; Novemsky, Nathan - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 992-1001
Persistent link: https://www.econbiz.de/10003962961
Cover Image
Half the thrill is in the chase: twisted inferences from embodied cognitions and brand evaluation
Labroo, Aparna A.; Nielsen, Jesper H. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 143-158
Persistent link: https://www.econbiz.de/10003982969
Cover Image
Lay theories of emotion transience and the search for happiness : a fresh perspective on affect regulation
Labroo, Aparna A.; Mukhopadhyay, Anirban - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 242-254
Persistent link: https://www.econbiz.de/10003880189
Cover Image
Assessing the competitive interaction between private labels and national brands
Cotterill, Ronald W.; Putsis, William P.; Dhar, Ravi - In: The journal of business : B 73 (2000) 1, pp. 109-137
Persistent link: https://www.econbiz.de/10001447207
Cover Image
Opportunity cost neglect
Frederick, Shane; Novemsky, Nathan; Wang, Jing; Dhar, Ravi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 553-561
Persistent link: https://www.econbiz.de/10003919293
Cover Image
Modeling the underreporting bias in panel survey data
Yang, Sha; Zhao, Yi; Dhar, Ravi - In: Marketing science 29 (2010) 3, pp. 525-539
Persistent link: https://www.econbiz.de/10003984577