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USA
Theorie
107
Theory
107
Consumer behaviour
52
Konsumentenverhalten
52
United States
42
Marketing
41
Marketing management
37
Marketingmanagement
37
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Großbritannien
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Roberts, John M.
17
Roberts, John
12
Lilien, Gary L.
8
Shankar, Venkatesh
6
Bloom, Nicholas
5
Liang, James
4
Ying, Zhichun Jenny
4
Morin, Norman J.
2
Pan, Xing
2
Pfajfar, Damjan
2
Posner, Richard A.
2
Ratchford, Brian Thomas
2
Srinivasan, Raji
2
Adelstein, Richard P.
1
Aviram, Amitai
1
Azar, Pablo
1
Backhaus, Jürgen G.
1
Bolton, Ruth N.
1
Boskin, Michael J.
1
Chatterjee, Sharmila C.
1
Choi, Young-back
1
Cuellar, Sandra
1
De Bruyn, Arnaud
1
Eifert, Benn
1
Eliashberg, Jehoshua
1
Frey, Bruno S.
1
Fuller, Matthew
1
Grewal, Rajdeep
1
Koppl, Roger
1
Linarelli, John
1
Luppi, Barbara
1
Mahajan, Aprajit
1
McKenzie, David J.
1
Medema, Steven G.
1
Milgrom, Paul
1
Ostrom, Elinor
1
Pagano, Ugo
1
Parisi, Francesco
1
Pingitore, Gina M.
1
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1
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Cornell University / Department of Applied Economics and Management
1
National Bureau of Economic Research
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Finance and economics discussion series
5
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2
Department circular / US Department of Agriculture
2
Journal of institutional economics
2
Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Working paper / National Bureau of Economic Research, Inc.
2
Advances in applied microeconomics : a research annual
1
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1
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1
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1
Economic inquiry : journal of the Western Economic Association International
1
FEDS Working Paper
1
International economic review
1
International journal of central banking : IJCB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of monetary economics
1
Journal of the Japanese and international economies : an international journal ; JJIE
1
Kiel working paper
1
MSI reports : working paper series
1
Marketing mix decisions : new perspectives and practices
1
Marketing science
1
NBER working paper series
1
Organizing the new industrial economy
1
Prentice-Hall international editions
1
Report / Marketing Science Institute
1
Staff paper / Department of Applied Economics and Management, Cornell University
1
Technological innovation : oversights and foresights
1
The journal of economic perspectives : EP ; a journal of the American Economic Association
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The quarterly journal of economics
1
The review of economics and statistics
1
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1
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1
A review of international research into promotional effectiveness and its implications for an Australian research agenda
Roberts, John H.
-
1992
Persistent link: https://www.econbiz.de/10000845117
Saved in:
2
Government support for new technologies : theory and application to photovoltaics
Lilien, Gary L.
-
1982
Persistent link: https://www.econbiz.de/10001042885
Saved in:
3
The total product design concept and an application to the auto market
Srinivasan, Raji
;
Lilien, Gary L.
;
Rangaswamy, Arvind
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 3-20
Persistent link: https://www.econbiz.de/10010219661
Saved in:
4
The sales lead black hole : on sales reps' follow-up of marketing leads
Sabnis, Gaurav
;
Chatterjee, Sharmila C.
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10009725660
Saved in:
5
Should firms spend more on research and development and advertising during recessions?
Srinivasan, Raji
;
Lilien, Gary L.
;
Sridhar, Shrihari
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009160719
Saved in:
6
A multi-stage model of world-of-mouth influence through viral marketing
De Bruyn, Arnaud
;
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 151-163
Persistent link: https://www.econbiz.de/10003809028
Saved in:
7
Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua
;
Lilien, Gary L.
;
Rao, Vithala R.
- In:
Technological innovation : oversights and foresights
,
(pp. 214-230)
.
2008
Persistent link: https://www.econbiz.de/10003758354
Saved in:
8
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
Saved in:
9
Advisor 2: modeling the marketing mix decision for industrial products
Lilien, Gary L.
- In:
Management science : journal of the Institute for …
25
(
1979
)
2
,
pp. 191-204
Persistent link: https://www.econbiz.de/10003618352
Saved in:
10
Advisor 2: modeling the marketing mix decision for industrial products
Lilien, Gary L.
- In:
Management science : journal of the Institute for …
25
(
1979
)
2
,
pp. 191-204
Persistent link: https://www.econbiz.de/10003618359
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