Persuit, Jeanne M. (ed.); … - 2016
-- Integrated marketing communication and event planning : an academic conference in the charm city / by Leeanne M. Bell McManus and … Chip Rouse -- Goods as toys : marketing childhood to adults / by Paul A. Lucas -- Integrated marketing communication and … marketing communication and social media : "coordinated management of meaning" and entrepreneurship / by Cassandra Vinhateiro …