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Retail brand orientation, positional advantage and organisational performance
Bridson, Kerrie
;
Evans, Jody
;
Mavondo, Felix
; …
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10009781183
Saved in:
2
Co-production of service experiences : insights from the cultural sector
Minkiewicz, Joanna
;
Bridson, Kerrie
;
Evans, Jody
- In:
The journal of services marketing
30
(
2016
)
7
,
pp. 749-761
Persistent link: https://www.econbiz.de/10011590919
Saved in:
3
Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880
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