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Opportunity cost consideration
Spiller, Stephen A. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 595-610
Persistent link: https://www.econbiz.de/10009407898
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The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano; Dalton, Amy N.; Andrade, Eduardo B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
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A generalizable scale of propensity to plan : the long and the short of planning for time and for money
Lynch, John G.; Netemeyer, Richard G.; Spiller, Stephen A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 108-128
Persistent link: https://www.econbiz.de/10003982952