Narrow search
Showing 1 - 4 of 4
Cover Image
Eating with a purpose : consumer response to functional food health claims in conflicting versus complementary information environments
Walker Reczek, Rebecca; Droms, Courtney M.; Haws, Kelly L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 221-233
Persistent link: https://www.econbiz.de/10003923189
Cover Image
Keeping it all without being buried alive : understanding product retention tendency
Haws, Kelly L.; Walker Reczek, Rebecca; Coulter, Robin A.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 224-236
Persistent link: https://www.econbiz.de/10009569970
Cover Image
The out-of-region bias : distance estimations based on geographic category membership
Irmak, Caglar; Walker Reczek, Rebecca; Bearden, William O. - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 181-196
Persistent link: https://www.econbiz.de/10009160245
Cover Image
The bad thing about good games : the relationship between close sporting events and game-day traffic fatalities
Wood, Stacy; McInnes, Melayne Louise Morgan; Norton, … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 611-621
Persistent link: https://www.econbiz.de/10009407897